This week marks the launch of the iParticipate initiative – an initiative to urge viewers to give back to their communities. The LA Times wrote an excellent article informing readers of the details.
Discerning television viewers may notice a recurrent theme on their favorite shows this week. The doctors on ABC’s “Private Practice” give homeless teenagers free checkups. On NBC’s “30 Rock,” page Kenneth Parcell tries to adopt all the dogs at an animal shelter. And two characters on CBS’ “Numb3rs” talk about joining Big Brothers Big Sisters.
The initiative was spearheaded by the Entertainment Industry Foundation and has been enjoyed a hugely successful reception among Hollywood stars and mainstream Americans, alike. Stars like Emily Deschanel, Eva Longoria Parker and Rainn Wilson from more than 100 programs on ABC, CBS, Fox, NBC and cable networks such as Nickelodeon and Lifetime have agreed to help encourage “community” and volunteerism by appearing in public service announcements and appearing in episodes featuring story lines highlighting these themes.
“The message will be nearly ubiquitous, starting in the morning with programs such as “Today” and “The View,” and then echoed on soap operas, prime-time series and late-night shows.”
The enthusiasm shown by Hollywood was unexpected.
“We thought we’d have 20 or 30 programs involved,” said Lisa Paulsen, chief executive of the EIF. “It’s just caught on like wildfire.”
To volunteer at Aikido Kenkyukai Santa Barbara, click here or call 805-870-5437.
Read the original article here.
matea.gold@latimes.com
maria.elena.fernandez @latimes.com
Technorati Tags: volunteer, volunteerism, aikido, martial arts
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